1
Phase 1 · Weeks 1–4
Foundations
Install Your Doctrine
Philosophy, research engine, the layer model, and what makes an ad win.
2
Phase 2 · Weeks 5–8
Structure & Execution
Build Inside the Framework
7-stage scripting, briefing mastery, creative formats, and UGC strategy.
3
Phase 3 · Weeks 9–12
Creative Performance
The Elite Missing Layer
Metric literacy, CPM/CTR diagnosis, fatigue phases, and feedback loops.
4
Phase 4 · Weeks 13–16
Operator Identity
The Next Level
Offer thinking, cross-team leadership, creative systems, and capstone graduation.